HighLevel pricing
What each plan includes, who it suits and which extras can change your bill. Prices come from HighLevel and show the date we last checked them.
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Plans
Figures below are copied from HighLevel's pricing page on the date shown. Prices change, so confirm on HighLevel before you decide. The third tier is labelled "Founder" on its card; the same page also calls it "Pro" and "Agency Pro".
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $97 | $970 |
| Unlimited | $297 | $2,970 |
| Founder | $497 | $4,970 |
Source: HighLevel pricing page, read . Enterprise is priced by HighLevel's sales team and is not listed.
Who each plan fits
- Starter ($97 a month)
- Suits a consultant or in-house marketer running one business and up to two clients, because it allows three sub-accounts with unlimited contacts and users. A weaker fit if you will pass three sub-accounts soon: the next step is the $297 plan, not a per-account fee.
- Unlimited ($297 a month)
- Suits an agency with four or more clients that passes phone and email costs through at cost, because it removes the sub-account cap and allows rebilling without markup. A weaker fit if you plan to mark up usage or resell the platform: HighLevel documents markup only on the $497 plan.
- Founder ($497 a month)
- Suits an agency that will mark up rebilled usage or sell the platform as its own SaaS product, because markup and SaaS mode are documented on this plan. A weaker fit if markup income will not cover the extra $200 a month over Unlimited, plus the Stripe and support work of running SaaS.
If your needs sit between two plans, work out your real client or location count first. The agency profit calculator helps.
Usage charges that can change the total
Messaging, calling and some automation and AI features are billed by usage on top of the plan. Rates we could read in HighLevel's help center:
Email (LC Email)
$0.675 per 1,000 emails, every plan · HighLevel Pricing & Billing (help center), read
SMS, US and Canada
$0.00747 per segment, outbound and inbound · LC Phone Pricing & Billing Guide (help center), read
Phone numbers
$1.15 per month local, $2.15 per month toll-free · LC Phone Pricing & Billing Guide (help center), read
Outbound calls, US and Canada
$0.0166 per minute · LC Phone Pricing & Billing Guide (help center), read
Workflow premium triggers and actions
$0.01 per execution; standard steps are not charged · HighLevel Pricing & Billing (help center), read
Our last check of these rates, on 2026-10-31, is more than 45 days old, so we no longer show them; see HighLevel's help center.
Carrier fees can apply on top of SMS. US text messaging also needs A2P 10DLC registration, which HighLevel describes as passthrough fees.
Pricing guides
Each guide goes deeper on one question, with every figure sourced and dated.
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